Which Nicotine Strength Should I Choose?
Choosing the right nicotine strength makes a big difference. Too low can leave you craving cigarettes. Too high can feel harsh or uncomfortable. The right strength should feel satisfying without making you feel unwell.
Simple guide
- 5mg — usually better for very light smokers or people reducing down.
- 10mg — often suits light to moderate smokers.
- 20mg — often suits heavier smokers or people who struggle with cravings.
This is only a guide. The right strength depends on how much you smoked, how quickly you get cravings, and what device you are using.
If you are switching from smoking
Do not automatically choose the lowest strength. If cravings are not controlled, you may be more likely to smoke again. It is better to start with a sensible strength and reduce later when you feel ready.
If you are moving from disposables
Many disposable-style vapes were 20mg nicotine salt products. A prefilled pod kit or refillable pod kit with nicotine salts can feel closer to what you are used to.
Need help?
Tell us what you currently smoke or vape and we can help you choose a sensible strength.
Adult nicotine products only. Not for non-smokers or under 18s.
